Privacy Policy for the Yield Manager Website Last Updated: June 07, 2007 This privacy policy describes how the Yield Manager website (the "Yield Manager Site"), collects and uses information from users. The Yield Manager Site is the web-based user interface for the Yield Manager technology. This site is used primarily by Right Media and its customers, and their employees and agents. If you are a user and want to learn more about the privacy principles for our advertising technology ad.yieldmanager.com, click here. What Information Does Right Media Collect on the Yield Manager Site? Personally Identifiable Information To enter the Yield Manager Site, every user is required to provide a valid login and password. The login is assigned either by Right Media or the customer's designated network administrator. Users of this site are typically employees or agents of our customers, and Right Media employees. The login is associated with the user's personally identifiable information, consisting of his or her name, business email address, telephone numbers, and business address. The Yield Manager Site also collects personally-identifiable information in the following instances: A user voluntarily creates a user profile in the Linking area of the Yield Manager Site. A user posts his or her email address in connection with providing comments to the Linking area of the Yield Manager Site. A user enters the contact information for a business with which the customer transacts business using the Yield Manager technology. Non-Personally Identifiable Information The Yield Manager Site collects non-personally identifiable information on the Yield Manager Site in the following instances: Log files. The Yield Manager Site collects information about users and stores it in log files maintained on Right Media equipment. This information includes non-personally identifiable information that your browser automatically sends whenever you visit this site, including information about your web request, your IP address your browser type, browser language, date and time of the request. Cookies. A session cookie is a small text file that the Yield Manager Site generates and temporarily stores in the memory of the user's computer during the login session. Each time a user logs on to the Yield Manager Site, the site issues a session cookie. The session cookie is linked to your login and enables Right Media to monitor the Yield Manager Site for unauthorized usage. The Yield Manager Site cookie information is not combined with information from the Yield Manager ad serving cookie. Clear pixels. Clear pixels (also called web beacons and one-by-one pixels) are tiny graphics with a unique identifier, similar in function to cookies, that are used to remember the pages or sections of a site that a user visits. The Yield Manager Site can use clear pixels in order to analyze the performance and usefulness of this site. How Does Right Media Use the Information Collected by the Yield Manager Site? Personally Identifiable Information The login information is used for security and auditing purposes to record the user's activity in the customerÕs account on the Yield Manager Site. Right Media also uses the personally-identifiable information you provide to respond to your inquiries and requests, and to keep accurate records concerning the services you are requesting through the Yield Manager Site. Non-Personally Identifiable Information Right Media generally uses non-personally identifiable information in aggregated form to help us measure the Yield Manager SiteÕs performance and effectiveness, and to improve its usefulness. With Whom Does Right Media Share the Personally-Identifiable Information Collected on the Yield Manager Site? Right Media may transfer the information it collects on the Yield Manager Site to any successor in interest to Right Media (such as a company that acquires Right Media), or internally to one or more affiliates (such as a corporate subsidiary or parent). Right Media may also disclose personally identifiable information about a user if it determines that an applicable law, regulation or legal process requires it, or if Right Media determines that it needs to share such information to protect or enforce Right Media's rights or the rights of another user. Security Right Media maintains safeguards to protect the security, integrity and privacy of the PII within our control. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to protect your information, please be advised that Right Media assumes no responsibility or liability for disclosure of your information due to errors in transmission, unauthorized third-party access or other causes beyond Right Media's control. Acceptance of Privacy Policy When you use the Yield Manager Site, you are accepting the terms and conditions of this Privacy Policy, and Right Media will have the right to use your information as described in this Privacy Policy. If you do not agree to have your information used in any of the ways described in this Privacy Policy, you must discontinue use of the Yield Manager Site. Right Media reserves the right to modify this Privacy Policy at any time, and we will post the date on which the Privacy Policy was last updated. Your continued use of the Yield Manager Site after a change in the Privacy Policy will constitute your acceptance of those changes. If you have questions or concerns about this Privacy Policy, please click here for customer support or write to Right Media at Right Media Inc., Attention: Privacy Policies, 2 Park Avenue, Suite 450, New York, NY 10016.